Pablo Rubio, Juan Santacruz, Joe Lozano, Danny Saltarén
The EOL Digital Product Design Sprint took place on the 25th of October 2018 at the Campus Google Madrid. The EOL sprints are a 3-hour professional events which focus on the future of an specific sector. The format is divided into three moments: The masterclass is a keynote-speaker session by an industry expert sharing their knowledge and experiences with the audience. For speed-dating, attendees are divided into smaller groups of 3 or 4 and get to interact with professionals who offer a specific point of view to the industry in focus. Finally, the event ends with a networking party which allows attendees and experts to share the highlights of the session and explore ways to work together.
For this UX Sprint, EOL invited four experts to share their perspectives on the Digital Product Design sector, each of them focusing on a specific aspect: brands and users, by Pablo Rubio and Joe Lozano; Systems by Danny Saltarén; and Relations by Juan Santacruz.
Focusing specifically on the industry trends, discussions revolved around ux design, digital product design, hybrid spaces, liquid design systems that adapt both to the physical and digital contexts, UX and UI design education, and digital marketing. The session aimed to explore leading and disruptive projects within the industry and offer the keys to success to make the most of a brand’s internal resources and external conditions.
The event ended with a virtual party (silent system) sponsored by Domino’s Pizza and Damm.
Romina Arenas. Digital Business Unit Director. Universidad Europea
Alejandro Arribas. Independent UX Designer
Rocío Ballesteros. Cofounder. Paseo
Miguel Buckenmeyer. Head of Design. Area17
Óscar G. Gutiérrez. Global Design Director. Cabify
Jesús Latuff. Head of UX and UI. Fintonic
Joe Lozano. Independent UX Consultant
Antonio Mas. Consultor de marketing digital
Lucinda Morrissey. Director mUX Online. Universidad Europea
Blanca Prieto. Head of Lab & Social Media. Erretres
Celina Roig. Director mUX Online. Universidad Europea
Pablo Rubio. CEO & Founder. Erretres
Danny Saltarén. CPO & Co-founder. Mendesaltarén
Juan Santacruz. Cofounder and Creative Director. Espadaysantacruz
Óscar Santos. Cofounder. Elastic Heads
Design and Communication professionals; entrepreneurs and digital industry producers; developers; advertising creatives and marketing professionals working on the digital context; service and product designers.