Nerea Goikoetxea

Nerea is a partner and co-director of Espadaysantacruz Studio, which was founded to explore design and technology as a meaningful language for brand communication. Through her work at Espadaysantacruz Studio, she aims to connect brand culture with people by creating unexpected experiences, activating both reflection and thinking. The studio employs aesthetics for each project, but also the use of technology as the core and basis for the relationship between a brand and its audiences.

Nerea has a background working in culture, arts, and photography. She has worked for companies and cultural institutions such as La Fábrica, La Nave de la Música (Red Bull/Matadero Madrid), the Culture Ministry, Museo del Traje, etc., and has developed personal projects such as ENCONTEXTO at La Casa Encendida. Currently, she combines her work at Espadaysantacruz with her role as advisor and cultural manager at EFTI, the International Center for Photography and Cinema.