Cristina Serra

VP of Brand Strategy & Guest Experience at Radisson Hotel Group


Cristina is a senior executive on the Travel & Hospitality sector with an extensive experience in the fields of Marketing, Innovation, and Business. Currently she is responsible for the Global Guest Experience and Brands at Carlson Rezidor Hotel Group, one of the world’s largest and most dynamic hotel companies with a portfolio of more than 1,440 hotels and a global footprint covering 115 countries. Before joining Carlson Rezidor Hotel Group, Cristina was Vice President of Experience and Product Design & Innovation at NH Hotel Group, Marketing Director at Palladium Hotel Group, Marketing Director at Spainair and Brand Manager at Vueling Airlines.