César Astudillo

Strategic Design and Innovation Advisor


At 18, César debuted as a digital pioneer by composing soundtracks for more than twenty video games in the late eighties. Since then, his career has brought him through roles as varied as columnist, cartoonist, programmer in the financial industry, and video game designer. He became a User Experience specialist in 2000, and a strategic designer in 2007. After eleven years in Designit, Europe’s largest strategic design firm, César now works as an independent strategic design and innovation advisor, partner in fintech startup Woonivers, and associate professor in several design and innovation schools.