Digital Marketing and UX Consultant
Antonio Mas has a degree in Advertising and PR from the Complutense University of Madrid. In 1997, he founded Fraganzia.com, an electronic commerce that had the support of Grupo Torreal and was one of the 10 most relevant e-commerce sites of the first digital age. In 2003 he founded Ideup, a marketing and user experience consultancy responsible for projects such as Iberia.es, Dominospizza.es, Bancopopular.es, eacnur.org, Openbank.es, Balearia.com. He was the vice president of the aDigital employers’ association between 2007-12 where he participated in the European Ecommerce organization. He is also a lecturer and teacher in several business schools.