Founder and Innovation Director of The Crew Concept
Alicia is Founder and Innovation Director of The Crew Concept. Also, she’s and Advisory board member ate DESMA, the institute for the research of design management part of the European Commission. She combines her work with her role as professor at HCD, IE Business School, EOI, Universidad Politécnica de Madrid, h2i institute and ISDI. She has work on creativity and innovation projects for companies such as Cepsa, Boeing, Microsoft, Ferrovial, Vodafone, BBVA, Axa, ING, Roche, Bankia, Self Bank, Grupo Verti, red.es, Grupo DÍA, Bankinter, Nestlé, or Mapfre.