Ideas moving forward

Erretres Open Lab (EOL) is a community of international professionals who are transforming visions and projects through innovation and education. EOL functions as a hybrid network which combines a digital conversation and a series of physical happenings in diverse creative cities. 

Game changers welcome

EOL aligns with relevant actors in diverse industries to explore new ideas through a range of educational and knowledgeable sessions and formats, both original and developed with partners. With Universidad Europea Online, EOL has founded the mUX Online, a Master’s Degree on User Experience and Digital Product Design. EOL also partners with House of Genius, hosting its series in Madrid. House of Genius, originally from Denver, has more than 40 headquarters aiming to help startups facing its challenges.


A most unexpected inspirational source

EOL is future oriented. We believe that ideating the new requires a bunch of experience, so we gather together perspectives from different cultures, approaches, professional profiles and backgrounds. Collisions between expertise design the way forward. Cross-cultural knowledge, humanities and science mix and intergenerational sharing build the teams and brands of the future. 

By Erretres. The Strategic Design Company

Erretres is a branding and digital consultancy based in Madrid and working internationally in Europe, Latin America, the USA, Japan and China. Erretres’ work is characterized by human-centered and technology-infused design solutions, as well as business innovation and strategy. Erretres specializes in the simplification of complex problems in order to create identities which bring value to brands and end users. Since 2003, Erretres has worked for clients such as El País, Canal+, Banco Pichincha, Ecoalf, Viesgo, La Caixa, KPMG and Telefónica, amongst others winning more than 30 international design prizes.


+34 913 601 136

Calle Guecho, 35
28023 Madrid (Spain)